Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Our true gold standard of hair color and shine since 1973Fade-defying color for up to 8 Weeks and shine systemAvailable in over 50 luminous shadesIncludes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filterPackaging may vary, what you receive may not be what is reflected on site. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 8 Medium Blonde | CVS Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you.