Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 5A Medium Ash Brown | CVS Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you.We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance.